1. Insinuate that there are all these conspiracy theories.
2. Go around peddling them to a few people (usually your standard go to guys for this kind of stuff)
3. Get a quote from one of them
Of course, the source of the conspiracy theories themselves is thin. So it is likely that these could have developed in the press box - you know, one cricket journalist says to another - "did you know....." , the second one replies - "no i didn't, but thats interesting...". Keep adding equally ignorant voices that are less than 3 feet away at regular intervals, and you have a conspiracy.
This is one way. Another way, is that this conspiracy theory is being pushed by some specific character, and the journalist (in this case Vasu) is doing his bidding. There are probably other ways by which you could build a conspiracy theory, one of them being having too much time on your hands and getting tired of twiddling your thumb.
The result, is a couple of stray lines which look like this:
The most cynical of these explanations is that New Zealand Cricket is bending over backwards to make sure they do not irk the financially powerful Indian board. The other is that broadcasters are desperate to ensure that matches go the distance in these difficult financial times.These cynical explanations, are apparently without source, but a denial of these explanations is! Its either the BCCI or the broadcasters (you can also use sponsors here, sometimes). Really Anand? And won't you in another story use the exact opposite argument - that broadcasters want a good contest between bat and ball, because otherwise, the ratings drop when the cricket is "dull".
But wait. Lets give Anand Vasu his due. He's actually indicating that he's skeptical of these theories himself. "High-pitched conspiracy theories" is his cleverly punned title.
Except, that the theories themselves, going by Vasu's story, are a figment of Vasu's imagination. By writing them in the story, he reinforces the so-called conspiracy. Where does it come from you might ask? According to Vasu, you just have to trust him that its there. Now, if you were to have to trust him that its all hooeey, it would make for a fully made up story. Hence the quote from the unnamed producer.
What does he get out of it? A simple, run-of-the-mill story about a fielding captain and coach being upset that the pitch played as well as it did, becomes a much bigger story. And it leaves the poor busy guy who reads this with his morning tea or with his lunch, with a little doubt in his mind.
Its a wonderful thing taint. It makes for a great story.